Big changes are happening over at Airbnb—and if you’re in the short-term rental world, it’s time to pay attention. Airbnb just rolled out a major refresh of its platform, and it’s not just about where guests stay anymore—it’s about what they do while they’re there.
Airbnb’s New Direction: It’s All About the Experience
In CEO Brian Chesky’s own words: “Seventeen years ago, we changed the way people travel. More than two billion guests later, Airbnb is synonymous with a place to stay. With the launch of services and experiences, we’re changing travel again. Now you can Airbnb more than an Airbnb.” (Read more)
Translation? Airbnb wants to be your one-stop-shop for travel—not just a place to crash, but a full vacation planner. The revamped Airbnb Experiences now lets guests find everything from cooking classes to private hikes and behind-the-scenes city tours. And their new Services feature? Think personal chefs, massage therapists, and yoga instructors—all bookable right through the app.
So What Does This Mean for Hosts Like Us?
It means the game is changing.
Travelers today aren’t just looking for a comfy bed. They want connection. They want adventure. They want to feel something.
Brian Chesky said it best: “Today’s travel activities offer no real connection to the city you’re visiting. The most authentic way to explore a city is with the locals who know it…”
At ChattaStays, we’ve always believed in creating more than just a place to stay. We’re in the business of memory-making. That’s why this shift from Airbnb has us nodding in agreement—we’re already leaning into that experience-first mindset. And now, we’re doubling down.
Without giving away the secret sauce, let’s just say we’re making it easier than ever for our guests to connect with Chattanooga, its neighborhoods, and the unique moments waiting just outside the front door.
Where We’re Headed
Airbnb’s pivot isn’t just a smart business move—it reflects what travelers are truly craving: something real. Something they’ll talk about over dinner when they’re back home. Something they’ll carry with them long after the trip ends.
And that’s where we come in.
We’re crafting listings that don’t just show off a space—they set the scene for unforgettable moments. Whether it’s a morning coffee ritual on the patio or a spontaneous family game night, we’re here to spark something special.
Because at the end of the day, guests aren’t just visiting. They’re building memories. And that’s a mission we’re proud to be part of.
